# Roadmap

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**We’ve already done what most Web3 companies put on a roadmap.**\
**Now we’re executing what comes after the whitepaper.**

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## **Phase I: Building through the noise** *(2021–2023)*

> While others chased cycles, we built systems.

* [x] Concept development of [**Proof of Attention**™](https://adlunam-inc.gitbook.io/adlunam-inc.-whitepaper/core-mechanisms/proof-of-attention-tm-poa) protocol
* [x] Invented the Proof of Attention™ model
* [x] Initial product ecosystem prototyping
* [x] Designed an award-winning tokenomics framework
* [x] Raised $2M in strategic capital—600% oversubscribed
* [x] Began product development across [**AdLunam Social**](https://adlunam-inc.gitbook.io/adlunam-inc.-whitepaper/adlunam-social), App
* [x] Private testnet of [**AdLunam App**](https://adlunam-inc.gitbook.io/adlunam-inc.-whitepaper/adlunam-app)
* [x] [**Spoke globally**](https://adlunam-inc.gitbook.io/adlunam-inc.-whitepaper/adlunam-ido-2025/traction) across 10+ countries; shared stages with Animoca, Binance, Polygon, ICP, and more
* [x] Launched Zero2IDO accelerator (active dealflow pipeline)
* [x] Formed [**700+ strategic Web3 relationships**](https://adlunam-inc.gitbook.io/adlunam-inc.-whitepaper/adlunam-ido-2025/relationships) across CEXs, DEXs, launchpads, and protocols
* [x] Media and community rollout across **The Future of NFTs** and **Diving into Crypto**
* [x] **Built through the bear. Didn’t launch into noise.**

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## **Phase II: Activating the flywheel** *(2024 → IDO)*

> The systems are live. Now they start working for early movers.

* [x] [**Product ecosystem**](https://adlunam-inc.gitbook.io/adlunam-inc.-whitepaper/core-mechanisms/adlunam-ecosystem) expansion
* [x] Media and community rollout across [**Altcoin Observer**](https://altcoin.observer/) and **Web3 Explained**
* [x] [**AdLunam Exchange**](https://adlunam-inc.gitbook.io/adlunam-inc.-whitepaper/adlunam-exchange) in closed testing
* [x] Began PoA scoring engine development
* [x] AdLunam Social beta live
* [x] Wallet/X login integration

🔜 [**Soft launch begins**](https://adlunam-inc.gitbook.io/adlunam-inc.-whitepaper/rewards/early-access): wallet/X logins, Telegram linking, early scoring

🔜 [**$LUNAM IDO launches**](https://adlunam-inc.gitbook.io/adlunam-inc.-whitepaper/adlunam-ido-2025/ido-round)—unlocks access for the network we’ve already built

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## **Phase III: Post-IDO expansion** *(2025-2026)*

> Attention becomes identity. Rank becomes capital. Reputation becomes power.

* Full public launch of AdLunam Social (campaigns, forums, quests)
* AdLunam App live for early IDO participants
* AdLunam Exchange live + fee discount model
* Additional exchange listings + market maker expansions
* Rank-linked partner integrations
* Rank-linked trading campaigns
* Ecosystem partner scoring & campaign matching tools
* Advanced PoA analytics for ecosystem partners
* Trading fee discounts + rank-based rewards go live
* Demo dashboards released for PoA scores and rank insights
* Partner campaign matching layer activated
* $LUNAM used in campaign access, staking expansion, and reward scaling
* Expand Proof of Attention™ scoring into partner ecosystems (plug-and-play analytics)
* Governance and delegation model begins (community PoA signal weighting)

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> **Most roadmaps promise delivery.**\
> **Ours proves we already have—and are ready to scale what’s working.**