***
### **Your activity = points. Your points = rank.**
Lunam Points are how you level up [without staking](/adlunam-inc.-whitepaper/core-mechanisms/earning-vs-staking.md).\
They track your real contributions on [**AdLunam Social**](/adlunam-inc.-whitepaper/adlunam-social/what-is-adlunam-social.md).\
W**hat you’ve done**—not just that you showed up.
***
### You earn points by
* [x] 🗣️ Posting and replying in active threads
* [x] 🎯 Completing quests and challenges
* [x] 🏅 Unlocking engagement badges
* [x] 📈 Staying consistent over time
### The more you show up, the more you stack.
#### Don’t want to earn it? Cool. → [Stake instead](/adlunam-inc.-whitepaper/core-mechanisms/lunam-ranks/staked-ranks.md).
***
### Points feed into two things
#### 🟪 Lunam Rank ([Earned](/adlunam-inc.-whitepaper/core-mechanisms/lunam-ranks/earned-ranks.md))
(for unlocking ecosystem access)
#### 🧠 [**Proof of Attention**™](/adlunam-inc.-whitepaper/core-mechanisms/proof-of-attention-tm-poa/what-poa-tracks.md) (PoA) Profile
(for behind-the-scenes [**campaign matching**](/adlunam-inc.-whitepaper/rewards/ai-matching-engine.md) **through AdLunam's AI Intelligence**)
***
#### **Note: Lunam Points** [**aren’t the same**](/adlunam-inc.-whitepaper/poa-vs-lunam-ranks.md) **as your PoA score.** **Points are public.** [**PoA is invisible**](/adlunam-inc.-whitepaper/core-mechanisms/proof-of-attention-tm-poa.md)**—but both reward the same thing: real presence.**
*Points build your* [***public rank***](/adlunam-inc.-whitepaper/core-mechanisms/lunam-ranks.md)*, but they also strengthen your **invisible reputation signal**—which is what projects actually use to decide who gets in.*
***
> #### **Stack smart. Rank up. Get seen.**
---
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