# How you're seen

***

### **If you’re doing the right stuff, you’ll show up. You don’t need to shout.**

Your profile shows your [**rank**](/adlunam-inc.-whitepaper/core-mechanisms/lunam-ranks.md), badges, and what you’ve done.\
[**Leaderboards**](/adlunam-inc.-whitepaper/adlunam-social/get-ranked/lunam-leaderboards.md) are public—but only if you’ve earned your rank.<br>

The rest runs under the surface.

Your [**Proof of Attention**™ **profile**](/adlunam-inc.-whitepaper/core-mechanisms/proof-of-attention-tm-poa/what-poa-tracks.md) tracks how you show up across the ecosystem.\
You won’t see it, but it’s what gets you surfaced for campaigns, airdrops, and partner perks.

You don’t need to farm attention.\
You just need to be signal.

***

> #### *Do what matters. The system picks it up.*


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