> For the complete documentation index, see [llms.txt](https://adlunam-inc.gitbook.io/adlunam-inc.-whitepaper/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://adlunam-inc.gitbook.io/adlunam-inc.-whitepaper/core-mechanisms/lunam-ranks/earned-ranks.md).

# Earned Ranks

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### **Anyone can stake. Not everyone earns it.**

You don’t need [**$LUNAM**](/adlunam-inc.-whitepaper/core-mechanisms/earning-vs-staking/usdlunam-token.md) to climb. You just need to show up.\
Earned Ranks are for the ones who **show up consistently**—not just once.

You earn [**Lunam Points**](/adlunam-inc.-whitepaper/adlunam-social/get-ranked/lunam-points.md) by completing quests, earning badges, and staying active on [**AdLunam Social**](/adlunam-inc.-whitepaper/adlunam-social/what-is-adlunam-social.md).\
Stack enough, and you’ll unlock a [**Rank**](/adlunam-inc.-whitepaper/core-mechanisms/lunam-ranks.md).\
\
And they hit different.

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### Why it matters

* [x] 🧠 Boosts your [**Proof of Attention**™](/adlunam-inc.-whitepaper/core-mechanisms/proof-of-attention-tm-poa.md) **profile** → better [**airdrop**](/adlunam-inc.-whitepaper/rewards/airdrops.md) **and** [**campaign**](/adlunam-inc.-whitepaper/rewards/partner-campaigns.md) **matching**
* [x] 🏆 Gets you on the [**Lunam Leaderboard**](/adlunam-inc.-whitepaper/adlunam-social/get-ranked/lunam-leaderboards.md) → visible to the community and [**partners**](/adlunam-inc.-whitepaper/adlunam-ido-2025/relationships.md)
* [x] 🫂 Projects see YOU—not just your stake

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**Staking** unlocks faster access to higher tiers.\
**Earning** builds your rep and puts you on the map.\
And yeah, **when it’s earned—you feel it.**

> #### *Grind it. Own it. Outrank someone who paid.*
>
> #### *Want to flex it? Hit the leaderboard.*

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