> For the complete documentation index, see [llms.txt](https://adlunam-inc.gitbook.io/adlunam-inc.-whitepaper/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://adlunam-inc.gitbook.io/adlunam-inc.-whitepaper/core-mechanisms/proof-of-attention-tm-poa.md).

# Proof of Attention™ (PoA)

***

### **You’re not just being seen. You’re being profiled—for the right reasons.**

AdLunam’s [AI-driven](#powered-by-ai) **Proof of Attention**™ **(PoA)** system builds a dynamic profile based on how you show up across Web2 + Web3.

Some of what you do on [**AdLunam Social**](/adlunam-inc.-whitepaper/adlunam-social/what-is-adlunam-social.md) earns [**Lunam Points**](/adlunam-inc.-whitepaper/adlunam-social/get-ranked/lunam-points.md).\
That’s your **visible score**—used to climb the [**leaderboard**](/adlunam-inc.-whitepaper/adlunam-social/get-ranked/lunam-leaderboards.md) and unlock an [**Earned Rank**](/adlunam-inc.-whitepaper/core-mechanisms/lunam-ranks/earned-ranks.md).

But **PoA tracks something different.**\
It watches the **quality** of your activity, not just the volume.

***

## 🔐 How it works

The moment you connect your **wallet and socials**, your PoA profile starts building.\
The **more wallets and platforms you connect**, the more **comprehensive and attractive** your profile becomes—especially to projects running campaigns, airdrops, and IDOs.

### → See [what it tracks](/adlunam-inc.-whitepaper/core-mechanisms/proof-of-attention-tm-poa/what-poa-tracks.md)

***

## 🎯 What it unlocks

**Your PoA profile is used by our AI to match you to**:

* [x] 🪂 [Airdrops](/adlunam-inc.-whitepaper/rewards/airdrops.md)
* [x] 🎟️ [IDO whitelist spots](/adlunam-inc.-whitepaper/rewards/ido-allocations.md)
* [x] 🧠 Campaign participation
* [x] 🫂 [Partner rewards](/adlunam-inc.-whitepaper/rewards/partner-campaigns.md)

***

## ⚙️ Powered by AI

You won’t see a number. You won’t see a badge.\
But your PoA profile is evolving under the surface.

Our AI doesn’t just count what you’ve done.\
It learns **how** you show up—across wallets, chats, and social threads.

It filters out low-effort behavior, bots, and grind attempts.\
And it amplifies the signals that actually matter to projects.

#### It's what AdLunam AI uses to match you to IDOs, campaigns, airdrops, and rewards that actually matter → See [AI Matching Engine](/adlunam-inc.-whitepaper/rewards/ai-matching-engine.md)

\
No two profiles are the same.\
Because no two people show up the same way.

> #### ***It’s not a leaderboard. It’s a signal engine—working in your favor.***

***

Your profile isn’t public.\
You don’t “grind” to raise it.\
**It can’t be bought, farmed, or botted.**

***

> #### **You’re already leaving a trail. We’re just turning it into access.**