---
description: >-
  Partner campaigns are matched to users who qualify. Rank and PoA decide who
  sees them.
---

# Partner campaigns

***

## **The best campaigns don’t go wide. They go targeted.**

Partner projects use [**AdLunam Social**](../adlunam-social/what-is-adlunam-social) to run quests, bounties, and contributor campaigns—\
but not every user sees every campaign.

\
**Access is filtered by your** [**Lunam Rank**](../core-mechanisms/lunam-ranks) **and** [**Proof of Attention**™](../core-mechanisms/proof-of-attention-tm-poa) **profile**:\
\
✅ If our [**AI matches**](ai-matching-engine) you to what a project campaign’s looking for, it shows up.\
❌ If not, you won’t even know it existed.

***

## Campaigns can include:



* [x] 🎯 Quests or challenges
* [x] 🗣️ Discussion threads with contribution prompts
* [x] 🧪 Testing tasks or creative input
* [x] 🪂 [**Airdrop**](airdrops) or badge-based rewards

It all happens inside [**AdLunam Social**](../adlunam-social/what-is-adlunam-social).\
And it’s designed to surface the right users—not just whoever shows up first.

***

> ### If you’re not seeing campaigns, you haven’t matched into one. Yet.
