> For the complete documentation index, see [llms.txt](https://adlunam-inc.gitbook.io/adlunam-inc.-whitepaper/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://adlunam-inc.gitbook.io/adlunam-inc.-whitepaper/welcome-to-adlunam/how-it-works.md).

# How it works

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<table data-view="cards"><thead><tr><th></th></tr></thead><tbody><tr><td><strong>🖱️</strong><a href="/pages/XnVo85IV3HuRI5CIZrkS"><strong>Here for $LUNAM IDO</strong></a><strong>?</strong></td></tr><tr><td><strong>🖱️</strong><a href="/pages/QXq8d82VSEVEIOwz72Yr"><strong>Here to Stake, not Earn</strong></a><strong>?</strong></td></tr></tbody></table>

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### **It’s not a mystery. It’s a loop. And you’re already in it.**

Here’s how AdLunam scores and rewards your presence across Web3:

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## 🟣 **Engage**

Connect your **Web3 wallet** and **socials** to [**AdLunam Social**](/adlunam-inc.-whitepaper/adlunam-social/what-is-adlunam-social.md).\
Your behavior—on-chain and off—starts getting tracked.

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## 🟣 **Score**

**Earn**:

* 🧠 [**Proof of Attention**™ **Profile**](/adlunam-inc.-whitepaper/core-mechanisms/proof-of-attention-tm-poa/what-poa-tracks.md) via AI (wallets + Web2 socials + AdLunam Social activity)
* 🟪 [**Lunam Points**](/adlunam-inc.-whitepaper/adlunam-social/get-ranked/lunam-points.md) through engagement on AdLunam Social

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## 🔵 **Rank**

You can achieve your [**Lunam Rank**](/adlunam-inc.-whitepaper/core-mechanisms/lunam-ranks.md) in one of two ways:

1️⃣ [**Earn it**](/adlunam-inc.-whitepaper/core-mechanisms/lunam-ranks/earned-ranks.md) by accumulating Lunam Points through engagement on AdLunam Social\
2️⃣ [**Stake $LUNAM**](/adlunam-inc.-whitepaper/core-mechanisms/lunam-ranks/staked-ranks.md) to gain direct rank access—no social engagement required

> #### **(But engaging still boosts your Proof of Attention score)**

🛠️ **Coming soon**:\
You'll be able to **buy Lunam Points** using [**$LUNAM**](/adlunam-inc.-whitepaper/adlunam-ido-2025/usdlunam-utility.md) to level up faster

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## 🔵 **Unlock**

**Your rank unlocks**:

* [x] 🔓 [**Airdrops**](/adlunam-inc.-whitepaper/rewards/airdrops.md) (via [PoA Score matching](/adlunam-inc.-whitepaper/core-mechanisms/proof-of-attention-tm-poa.md) and AdLunam AI)
* [x] 🤝 [**IDO allocations**](/adlunam-inc.-whitepaper/rewards/ido-allocations.md) (via [AdLunam App](/adlunam-inc.-whitepaper/adlunam-app.md))
* [x] &#x20;📈 [**Trading perks**](/adlunam-inc.-whitepaper/rewards/trading-perks.md) (via [AdLunam Exchange](/adlunam-inc.-whitepaper/adlunam-exchange.md))
* [x] 🫂 Community [**campaigns priority access**](/adlunam-inc.-whitepaper/rewards/partner-campaigns.md) (via [Partner ecosystem](/adlunam-inc.-whitepaper/adlunam-ido-2025/relationships.md))

***