4️⃣Founders

Built by the team this market has been waiting for

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🧠 You’ve seen hype. Here’s execution.

You’ve seen it before: Big claims. Slick decks. No product. And six months later? Ghost chain. Telegram chat abandoned. Liquidity gone.

That’s not this team.

We’ve been full-time in Web3 since 2017. We’ve built through bull runs and bear breakdowns. And this isn’t our first time shipping product that works.

We’re not here to play the game. We’re here because we got tired of watching it break the same way—over and over.

So we built the thing that should’ve existed from the start.

Our advantage? We didn’t just build in Web3. We helped build Web3.

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Nadja Bester

https://linktr.ee/nadjabester

Formerly with:

Bitcoin.com

Investing.com | BeinCrypto

Aspen Pharma (JSE: APN)

Crypto Yearbook:

2017

BTC under $1,900

Professional experience:

20 years

Awards:

Web3 & AI Most Inspirational Women

NFT & Digital Assets Thought Leader

Leadership recognitions:

Mashable (Top Future Tech Power Women)

Advises:

Blockchain Legal Institute

Startupbootcamp Web3

TheStreet (Top Web3 Women to Watch)

Featured in:

CryptoRank

International Business Times

CoinMarketCap (Top Crypto Women Founders)

Benzinga

HackerNoon

BNP Paribas L’Atelier

Learn more:

Nadja Bester

Jason Fernandes

Formerly with:

International Blockchain Consulting

NFT Tech-NEO: NFT | Frankfurt: 8LO

XREX

Crypto Yearbook:

2013

Professional experience:

22 years

Awards:

Tokenomics Innovator

U.N. Karmaveer Chakra

Leadership recognitions:

Goan Tycoon Magazine (Cover Profile)

Advises:

Stanford AI & Web3 Research Lab Association

Founder Institute

Fortune Magazine profile India

Featured in:

Entrepreneur India

Bitcoin.com

Wikipedia Page

Investing.com

CoinTelegraph

Times of India

Learn more:

Jason Fernandes

Lawrence Hutson

Formerly with:

PAID Network

Master Ventures

Travelocity (NASDAQ: EXPE)

Crypto Yearbook:

2017

Professional experience:

30+ years

Awards:

Leadership recognitions:

Cointelegraph Innovation Circle member

Advises:

Crypto Oracle Collective member

Featured in:

CoinTelegraph

Benzinga

BlockManity

Finance Magnets

Yahoo! Finance

Learn more:

Lawrence Hutson

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Why AdLunam works? Because we’ve already proven every part.

You don’t build a full ecosystem—from token utility to exchange infrastructure to a reputation protocol—unless you’ve done this before.

We have. Across industries, across cycles, across market resets.

1️⃣ We’ve been through every version of this space.

We’re not fresh off our first cycle.

• We were here, building products, scaling brands and advising projects, during the ICO run-up, the DeFi boom, the NFT explosion, the meme mania

• We watched the “next big thing” become the next big rug

• We saw what didn’t work—then built the opposite

Jason and Nadja met in 2017 working on crypto token launches. They've helped hundreds of projects grow, raise, recover, and rebuild. Lawrence? He built Travelocity when booking a flight online was still science fiction.

We’ve done hype. We’ve done crashes. We chose execution.

2️⃣ We built the thing first, then launched the token.

AdLunam isn’t a whitepaper. It’s a working system.

• Proof of Attention™ is live and scoring
• AdLunam Social is already live in private beta, operating with real users
• AdLunam App and AdLunam Exchange are fully built and ready to launch
• $LUNAM isn’t waiting to be useful—it’s got Day 1 utility baked in

Most Web3 companies launch, then figure it out. We built first. Then waited for the market to catch up.

3️⃣ We’ve actually done this before.

• Jason has invested in or advised 200+ Web3 projects and led VC allocations at IBC and NFT Tech
• An award-winning tokenomics expert, he's been called the “Michael Jordan of Tokenomics”

• Nadja headed digital strategy for a $10B Top 10 pharma giant across 50+ global markets
• She’s helped raise over $300M for Web3 startups as a growth architect and CMO

• Lawrence, as cofounder and CTO, built the original Travelocity platform (later acquired by Expedia for $280M)
• As CTO, he built the infrastructure for Top 10 launchpad PAID Network and $1B AUM VC fund, Master Ventures

We’ve scaled from scratch. We’ve managed through downturns. We’ve built launchpads and watched them collapse when they were all hype.

That’s why AdLunam is different: Because we designed it to survive what we’ve already seen.

4️⃣ We’ve seen what makes users stay—and what makes them walk.

It’s never just the tech. It’s how people react to it, talk about it, trust it, or walk away from it.

That’s why everything in AdLunam is built around behavior.

• Nadja’s background is in psychology. Not the academic kind—the kind that shows up in how people engage, buy, earn, and bounce.
• She's regularly quoted in top crypto and finance media for breaking down the human side of Web3—from adoption patterns to founder meltdowns
• All three founders have built through multiple cycles—so every part of AdLunam was designed to survive the hype, not depend on it

You only get one shot to make people believe in a platform. We didn’t waste it.

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