> For the complete documentation index, see [llms.txt](https://adlunam-inc.gitbook.io/adlunam-inc.-whitepaper/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://adlunam-inc.gitbook.io/adlunam-inc.-whitepaper/adlunam-ido-2025/founders.md).

# Founders

***

## 🧠 **You’ve seen hype. Here’s execution.**

You’ve seen it before:\
Big claims. Slick decks. No product.\
And six months later? Ghost chain. Telegram chat abandoned. Liquidity gone.

**That’s not this team.**

We’ve been full-time in Web3 since 2017.\
We’ve built through bull runs and bear breakdowns.\
And this isn’t our first time shipping product that works.

We’re not here to play the game. \
We’re here because we got tired of watching it break the same way—over and over.

So we built the thing that should’ve existed from the start.

> **Our advantage?**\
> We didn’t just build in Web3.\
> **We helped build Web3.**

***

<table data-view="cards"><thead><tr><th></th><th data-type="content-ref"></th><th></th><th><select><option value="Jw9j8LZNgx5K" label="Bitcoin.com" color="blue"></option><option value="y6PC7OVyz1KF" label="IBC" color="blue"></option><option value="XmmFUMFTEw2V" label="PAID Network" color="blue"></option><option value="5KpO7hCyfVVw" label="International Blockchain Consulting" color="blue"></option></select></th><th><select><option value="P4Tn4pRKuPkq" label="Investing.com" color="blue"></option><option value="ucy5q3DTXftN" label="NFT Technologies" color="blue"></option><option value="EELUxjnT1Lyl" label="Master Ventures" color="blue"></option><option value="P0RTLxK5Dvun" label="NFT Tech (NEO: NFT | Frankfurt: 8LO)" color="blue"></option><option value="mt6n8UulG8DL" label="NFT Tech-NEO: NFT | Frankfurt: 8LO" color="blue"></option><option value="DWGiWXyfoW24" label="BeinCrypto" color="blue"></option><option value="TfGWIMKWpwh9" label="Investing.com | BeinCrypto" color="blue"></option></select></th><th><select><option value="qh8jer3sbHcV" label="Aspen Pharma (JSE: APN)" color="blue"></option><option value="kJBB8W4yNb7G" label="XREX" color="blue"></option><option value="ZzVKSmQBFeFb" label="Travelocity (NASDAQ: EXPE)" color="blue"></option><option value="w75WO1tQu8h3" label="International Blockchain Consulting" color="blue"></option></select></th><th></th><th><select><option value="oLmGDtwufyCD" label="2017" color="blue"></option><option value="H62zmFW5pVRz" label="2013" color="blue"></option></select></th><th><select><option value="oIlstR5LvMMT" label="BTC under $1,900" color="blue"></option></select></th><th></th><th><select><option value="nUItMObsYuJo" label="20 years" color="blue"></option><option value="sYy0qJxqtTL8" label="22 years" color="blue"></option><option value="qeYqjYQtmo98" label="30+ years" color="blue"></option></select></th><th></th><th><select><option value="ZcDO6UOZelbE" label="Web3 &#x26; AI Most Inspirational Women" color="blue"></option><option value="mlj96B6aa4mk" label="Tokenomics Innovator" color="blue"></option></select></th><th><select><option value="pHRIr4Yw0L4Q" label="NFT &#x26; Digital Assets Thought Leader" color="blue"></option><option value="LpSkX7jISuPx" label="U.N. Karmaveer Chakra" color="blue"></option></select></th><th></th><th><select><option value="fgaqwcdivdwF" label="Mashable (Top 7 Future Tech Power Women)" color="blue"></option><option value="zZGVGv0EJO8j" label="Mashable" color="blue"></option><option value="tA17O4rRJNf3" label="Goan Tycoon Magazine (Cover Profile)" color="blue"></option><option value="27ZQn8jcAUEC" label="Mashable (Top Future Tech Power Women)" color="blue"></option><option value="GK4XriIHFJ7X" label="Cointelegraph Innovation Circle member" color="blue"></option></select></th><th></th><th><select><option value="nl1hxebRvo5E" label="Blockchain Legal Institute" color="blue"></option><option value="oVJaYBph5xk0" label="Stanford AI &#x26; Web3 Research Lab Association" color="blue"></option></select></th><th><select><option value="eTIaH5zA2zcW" label="Startupbootcamp Web3" color="blue"></option><option value="NmM3t8P1bsnN" label="Founder Institute" color="blue"></option></select></th><th><select><option value="65scoSwLeWfj" label="TheStreet" color="blue"></option><option value="bg9dy8lq4k90" label="Fortune Magazine profile India" color="blue"></option><option value="0WnGnSOpE1Xp" label="TheStreet (Top Web3 Women to Watch)" color="blue"></option><option value="wvWpG7DVgsyo" label="Crypto Oracle Collective member" color="blue"></option></select></th><th></th><th><select><option value="jC6IrfgdtFCq" label="CryptoRank" color="blue"></option><option value="n1QIsocbC644" label="Entrepreneur India" color="blue"></option><option value="6XsOQgs5cQJO" label="CoinTelegraph" color="blue"></option></select></th><th><select><option value="mDefEt23Rj3j" label="International Business Times" color="blue"></option><option value="9a9DSPTy7saR" label="Bitcoin.com" color="blue"></option><option value="VdzC6kUnSSGA" label="Benzinga" color="blue"></option></select></th><th><select><option value="wYkLgXAziEKi" label="CoinMarketCap" color="blue"></option><option value="ETVz8Ngbcehq" label="Wikipedia Page" color="blue"></option><option value="t42y78fA2V86" label="CoinMarketCap (Top Crypto Women Founders)" color="blue"></option></select></th><th><select><option value="OE8T4Qep9KVL" label="Benzinga" color="blue"></option><option value="FmT7eKVwMUaC" label="Investing.com" color="blue"></option><option value="q8occWClimnP" label="BlockManity" color="blue"></option></select></th><th><select><option value="DlAt5sVPHzUe" label="HackerNoon" color="blue"></option><option value="ThcoEIQ9CPqd" label="CoinTelegraph" color="blue"></option><option value="IY87SLHYzvVj" label="Finance Magnets" color="blue"></option></select></th><th><select><option value="sRzEZugZzyoF" label="BNP Paribas L’Atelier" color="blue"></option><option value="du4F21ZgNoas" label="Times of India" color="blue"></option><option value="wEhlCDe9Cqo0" label="Yahoo! Finance" color="blue"></option></select></th><th></th><th data-type="content-ref"></th><th data-hidden data-card-cover data-type="files"></th></tr></thead><tbody><tr><td><mark style="background-color:yellow;"><strong>Nadja Bester</strong></mark></td><td><a href="https://linktr.ee/nadjabester">https://linktr.ee/nadjabester</a></td><td><em>Formerly with</em>:</td><td><span data-option="Jw9j8LZNgx5K">Bitcoin.com</span></td><td><span data-option="TfGWIMKWpwh9">Investing.com | BeinCrypto</span></td><td><span data-option="qh8jer3sbHcV">Aspen Pharma (JSE: APN)</span></td><td><em>Crypto Yearbook</em>:</td><td><span data-option="oLmGDtwufyCD">2017</span></td><td><span data-option="oIlstR5LvMMT">BTC under $1,900</span></td><td><em>Professional experience</em>:</td><td><span data-option="nUItMObsYuJo">20 years</span></td><td><em>Awards</em>:</td><td><span data-option="ZcDO6UOZelbE">Web3 &#x26; AI Most Inspirational Women</span></td><td><span data-option="pHRIr4Yw0L4Q">NFT &#x26; Digital Assets Thought Leader</span></td><td><em>Leadership recognitions</em>:</td><td><span data-option="27ZQn8jcAUEC">Mashable (Top Future Tech Power Women)</span></td><td><em>Advises</em>:</td><td><span data-option="nl1hxebRvo5E">Blockchain Legal Institute</span></td><td><span data-option="eTIaH5zA2zcW">Startupbootcamp Web3</span></td><td><span data-option="0WnGnSOpE1Xp">TheStreet (Top Web3 Women to Watch)</span></td><td><em>Featured in</em>:</td><td><span data-option="jC6IrfgdtFCq">CryptoRank</span></td><td><span data-option="mDefEt23Rj3j">International Business Times</span></td><td><span data-option="t42y78fA2V86">CoinMarketCap (Top Crypto Women Founders)</span></td><td><span data-option="OE8T4Qep9KVL">Benzinga</span></td><td><span data-option="DlAt5sVPHzUe">HackerNoon</span></td><td><span data-option="sRzEZugZzyoF">BNP Paribas L’Atelier</span></td><td><em><strong>Learn more</strong></em>:</td><td><a href="/pages/cNLOkc2fvjL23S3j5yae">/pages/cNLOkc2fvjL23S3j5yae</a></td><td><a href="/files/vpTNHtw0qcHvr4KHyTX4">/files/vpTNHtw0qcHvr4KHyTX4</a></td></tr><tr><td><mark style="background-color:green;"><strong>Jason Fernandes</strong></mark></td><td></td><td><em>Formerly with</em>:</td><td><span data-option="5KpO7hCyfVVw">International Blockchain Consulting</span></td><td><span data-option="mt6n8UulG8DL">NFT Tech-NEO: NFT | Frankfurt: 8LO</span></td><td><span data-option="kJBB8W4yNb7G">XREX</span></td><td><em>Crypto Yearbook</em>:</td><td><span data-option="H62zmFW5pVRz">2013</span></td><td></td><td><em>Professional experience</em>:</td><td><span data-option="sYy0qJxqtTL8">22 years</span></td><td><em>Awards</em>:</td><td><span data-option="mlj96B6aa4mk">Tokenomics Innovator</span></td><td><span data-option="LpSkX7jISuPx">U.N. Karmaveer Chakra</span></td><td><em>Leadership recognitions</em>:</td><td><span data-option="tA17O4rRJNf3">Goan Tycoon Magazine (Cover Profile)</span></td><td><em>Advises</em>:</td><td><span data-option="oVJaYBph5xk0">Stanford AI &#x26; Web3 Research Lab Association</span></td><td><span data-option="NmM3t8P1bsnN">Founder Institute</span></td><td><span data-option="bg9dy8lq4k90">Fortune Magazine profile India</span></td><td><em>Featured in</em>:</td><td><span data-option="n1QIsocbC644">Entrepreneur India</span></td><td><span data-option="9a9DSPTy7saR">Bitcoin.com</span></td><td><span data-option="ETVz8Ngbcehq">Wikipedia Page</span></td><td><span data-option="FmT7eKVwMUaC">Investing.com</span></td><td><span data-option="ThcoEIQ9CPqd">CoinTelegraph</span></td><td><span data-option="du4F21ZgNoas">Times of India</span></td><td><em><strong>Learn more</strong></em>:</td><td><a href="/pages/7dCjUPHvpetjb1JSY0lO">/pages/7dCjUPHvpetjb1JSY0lO</a></td><td><a href="/files/gMEd0BspNM3vOiZxLokH">/files/gMEd0BspNM3vOiZxLokH</a></td></tr><tr><td><mark style="background-color:blue;"><strong>Lawrence Hutson</strong></mark></td><td></td><td><em>Formerly with</em>:</td><td><span data-option="XmmFUMFTEw2V">PAID Network</span></td><td><span data-option="EELUxjnT1Lyl">Master Ventures</span></td><td><span data-option="ZzVKSmQBFeFb">Travelocity (NASDAQ: EXPE)</span></td><td><em>Crypto Yearbook</em>:</td><td><span data-option="oLmGDtwufyCD">2017</span></td><td></td><td><em>Professional experience</em>:</td><td><span data-option="qeYqjYQtmo98">30+ years</span></td><td><em>Awards</em>:</td><td></td><td></td><td><em>Leadership recognitions</em>:</td><td><span data-option="GK4XriIHFJ7X">Cointelegraph Innovation Circle member</span></td><td><em>Advises</em>:</td><td></td><td></td><td><span data-option="wvWpG7DVgsyo">Crypto Oracle Collective member</span></td><td><em>Featured in</em>:</td><td><span data-option="6XsOQgs5cQJO">CoinTelegraph</span></td><td><span data-option="VdzC6kUnSSGA">Benzinga</span></td><td></td><td><span data-option="q8occWClimnP">BlockManity</span></td><td><span data-option="IY87SLHYzvVj">Finance Magnets</span></td><td><span data-option="wEhlCDe9Cqo0">Yahoo! Finance</span></td><td><em><strong>Learn more</strong></em>:</td><td><a href="/pages/SPpMgYKVSHOdt27ClViw">/pages/SPpMgYKVSHOdt27ClViw</a></td><td><a href="/files/ePqkMerWtZiJ70mhk3vv">/files/ePqkMerWtZiJ70mhk3vv</a></td></tr></tbody></table>

***

## Why AdLunam works? Because we’ve already proven every part.

You don’t build a full ecosystem—from token utility to exchange infrastructure to a reputation protocol—unless you’ve done this before.

#### **We have. Across industries, across cycles, across market resets.**

<details>

<summary>1️⃣  We’ve been through every version of this space.</summary>

> We’re not fresh off our first cycle.

* [x] We were here, building products, scaling brands and advising projects, during the ICO run-up, the DeFi boom, the NFT explosion, the meme mania
* [x] We watched the “next big thing” become the next big rug
* [x] We saw what didn’t work—then built the opposite

[**Jason**](/adlunam-inc.-whitepaper/adlunam-ido-2025/founders/team/jason-fernandes.md) and [**Nadja**](/adlunam-inc.-whitepaper/adlunam-ido-2025/founders/team/nadja-bester.md) met in 2017 working on crypto token launches.\
They've helped hundreds of projects grow, raise, recover, and rebuild.\
[**Lawrence**](/adlunam-inc.-whitepaper/adlunam-ido-2025/founders/team/lawrence-hutson.md)? He [built Travelocity ](https://www.businessobserverfl.com/news/2005/sep/02/traveling-man/)when booking a flight online was still science fiction.

**We’ve done hype. We’ve done crashes. We chose execution.**

</details>

<details>

<summary>2️⃣ We built the thing first, then launched the token.</summary>

> AdLunam isn’t a whitepaper. It’s a working system.

* [x] [**Proof of Attention**](/adlunam-inc.-whitepaper/core-mechanisms/proof-of-attention-tm-poa.md)™ is live and scoring
* [x] [**AdLunam Social**](/adlunam-inc.-whitepaper/adlunam-social/what-is-adlunam-social.md) is already live in private beta, operating with real users
* [x] [**AdLunam App**](/adlunam-inc.-whitepaper/adlunam-app.md) and [**AdLunam Exchange**](/adlunam-inc.-whitepaper/adlunam-exchange.md) are fully built and ready to launch
* [x] [**$LUNAM**](/adlunam-inc.-whitepaper/adlunam-ido-2025/usdlunam-utility.md) isn’t waiting to be useful—it’s got Day 1 utility baked in

**Most Web3 companies launch, then figure it out.**\
**We built first. Then waited for the market to catch up.**

</details>

<details>

<summary>3️⃣ We’ve actually done this before.</summary>

* [x] [**Jason**](/adlunam-inc.-whitepaper/adlunam-ido-2025/founders/team/jason-fernandes.md) has invested in or advised 200+ Web3 projects and led VC allocations at IBC and NFT Tech
* [x] An award-winning tokenomics expert, he's been called the *“Michael Jordan of Tokenomics”*
* [x] [**Nadja**](/adlunam-inc.-whitepaper/adlunam-ido-2025/founders/team/nadja-bester.md) headed digital strategy for a $10B Top 10 pharma giant across 50+ global markets
* [x] She’s helped raise over $300M for Web3 startups as a growth architect and CMO
* [x] [**Lawrence**](/adlunam-inc.-whitepaper/adlunam-ido-2025/founders/team/lawrence-hutson.md), as cofounder and CTO, [built the original Travelocity platform](https://strategiccio360.com/the-key-to-hiring-tech-people/) (later acquired by Expedia for $280M)
* [x] As CTO, he built the infrastructure for Top 10 launchpad PAID Network and $1B AUM VC fund, Master Ventures

\
We’ve scaled from scratch.\
We’ve managed through downturns.\
We’ve built launchpads and watched them collapse when they were all hype.

**That’s why AdLunam is different:**\
**Because we designed it to survive what we’ve already seen.**

</details>

<details>

<summary>4️⃣ We’ve seen what makes users stay—and what makes them walk.</summary>

> *It’s never just the tech*. \
> It’s how people react to it, talk about it, trust it, or walk away from it.

**That’s why everything in AdLunam is built around behavior.**

* [x] [**Nadja**](/adlunam-inc.-whitepaper/adlunam-ido-2025/founders/team/nadja-bester.md)’s background is in psychology. Not the academic kind—the kind that shows up in how people engage, buy, earn, and bounce.&#x20;
* [x] She's [regularly quoted](https://linktr.ee/nadjabestermedia) in top crypto and finance media for [breaking down](https://linktr.ee/nadjabesterpodcasts) the human side of Web3—from adoption patterns to founder meltdowns
* [x] All three founders have built through multiple cycles—so [**every part of AdLunam**](/adlunam-inc.-whitepaper/core-mechanisms/adlunam-ecosystem.md) was designed to survive the hype, not depend on it

**You only get one shot to make people believe in a platform.**\
**We didn’t waste it.**

</details>

***