---
description: >-
  Psych-grad-turned-growth-architect who treats eyeballs like scarce commodities
  and turns them into sticky users, loyal holders, and occasionally bestselling
  headlines.
---

# Nadja Bester

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<figure><img src="https://1939708829-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FB90ZcMaIJH0wv2XfU2jN%2Fuploads%2F3aNEIgHcJcRJXs5czcc4%2FNadja%20Bester%20AdLunam%20Cofounder%20-%20TEDx%20-%20Ctrl%20%2B%20Alt%20%2B%20Own%20-.jpg?alt=media&#x26;token=87eb0349-49ec-4deb-93d9-95e3e78260ac" alt=""><figcaption></figcaption></figure>

### **Follow Nadja** → [@NadjaBester](https://twitter.com/NadjaBester) | [LinkedIn](https://linkedin.com/in/nadjabester)

***

## **The short version**

(Or [**TL;DR here**](..))

Nadja spent years teaching blue-chip brands to speak human, decades studying why humans listen, and the last eight years turning that mix into Web3 traction. She’s the strategist behind AdLunam’s “attention-in, access-out” loop. Every headline, quest and leaderboard ping is wired to behavioral design she has a degree in.

* **Strength:** Spots narrative alpha before Crypto Twitter invents the hashtag.
* **Weakness:** Will stop mid-sentence if someone mentions Carl Jung or cat memes.

## **Quick stats**

* **20 yrs** strategic growth architecture
* **200+** global launches shipped
* **$300 M+** decentralized capital influenced

***

## **Why pay attention**

* **Raised $300 M+** for Web3 startups by translating tokenomics into language your cousin understands
* Head of global digital strategy for a **$10 B** pharma powerhouse in 50+ markets
* Named one of the industry’s ‘Most Inspirational Women in Web3 & AI’ (with a [handful of other trophies](../../traction/adlunam-awards) she keeps off-camera)
* Advises [**Blockchain Legal Institute**](https://bli.tools/honorary-advisory-committee/) and **Startupbootcamp Web3; Brighton Business School** ambassador
* Creator of _Web3 Explained_ ([IBTimes “most-anticipated” tech book](https://www.ibtimes.com/nadja-besters-web3-explained-pioneering-book-experiment-nfts-daos-generative-ai-metaverse-3655536))
* Crypto media’s speed-dial for no-fluff takes on the psychology powering (and derailing) Web3
* Her work and contribitions have appeared across academic, legal, government, & industry publications worldwide, including:
  * [**5 U.S. patents**](https://scholar.google.com/scholar?cites=7017115617676045458\&as_sdt=2005\&sciodt=0,5\&hl=en) covering decentralized data streaming, peer discovery, & edge network delivery systems (_Theta Network_)
  * a [**legal journal on Bitcoin mining energy use**](https://heinonline.org/HOL/LandingPage?handle=hein.journals/gwjeel11\&div=6\&id=\&page=) (_George Washington Journal of Energy & Environmental Law_)
  * a [**master’s thesis on blockchain mining**](https://www.researchgate.net/profile/Charles-Nelson-Kabwende/publication/378492292_SECURITY_REQUIREMENTS_FOR_THE_APPLICATION_OF_BLOCKCHAIN_TECHNOLOGY_IN_THE_MINING_INDUSTRY_SUPPLY_CHAIN_AREA/links/65dd23a9e7670d36abe28a96/SECURITY-REQUIREMENTS-FOR-THE-APPLICATION-OF-BLOCKCHAIN-TECHNOLOGY-IN-THE-MINING-INDUSTRY-SUPPLY-CHAIN-AREA.pdf) (_Riga Technical University, Latvia_)
  * an [**Australian government report on market systems & supply chains**](https://www.aciar.gov.au/sites/default/files/2021-06/final-report-AGB-2018-121.pdf) **(**_ACIAR/DFAT_)
* **Started decentralising in 2012** — running fully-remote teams and shipping global digital campaigns before Zoom existed

***

## A (very) compressed timeline

<table><thead><tr><th width="110.88897705078125">Year</th><th>Reality Check</th></tr></thead><tbody><tr><td><strong>2010s</strong></td><td>Launches an international digital-marketing agency (2012) and, within five years, is directing worldwide campaigns for a Fortune-500 pharma across 50+ markets.</td></tr><tr><td><strong>2017-20</strong></td><td><a href="https://www.amazon.com/s?i=digital-text&#x26;rh=p_27%3ANadja%2BBester&#x26;s=relevancerank&#x26;text=Nadja+Bester&#x26;ref=dp_byline_sr_ebooks_10">Digital nomad</a> &#x26; worldschooling mode → falls down the crypto rabbit hole with BTC still &#x3C;$2 k; spotlights blockchain for <a href="https://news.bitcoin.com/author/nadja-bester/"><em><strong>Bitcoin.com</strong></em></a><em>,</em> <a href="https://beincrypto.com/author/nadjabester/"><em><strong>BeInCrypto</strong></em></a>, <em>Investing.com</em> and others; advises ICOs that collectively raise <strong>$300 M+</strong>.</td></tr><tr><td><strong>2021–Now</strong></td><td>Co-founds AdLunam and media spin-off Altcoin Observer. Architecting the <a href="../../../core-mechanisms/proof-of-attention-tm-poa">Proof of Attention™</a> system that swaps Web3’s whale-grab culture for merit-based rewards.</td></tr></tbody></table>

***
