Go-to-Market Strategy
Go-to-Market Strategy for AdLunam
As a comprehensive ecosystem that bridges Web2 social platforms and decentralised finance, AdLunam is poised to enhance user experiences through innovative engagement strategies, seamless integrations, and a robust community-driven approach.
This go-to-market strategy outlines our key initiatives designed to drive user acquisition, foster community engagement, and support projects in their growth journeys.
By leveraging partnerships and cutting-edge technology, AdLunam will establish itself as the go-to platform for crypto discussions, investments, and collaborations.
Proof of HODL for X (LIVE!)
Read more: Proof of Attention Social Wallet
Objective: Facilitate a seamless bridge from Web2 social platforms to AdLunam, driving user acquisition and engagement.
Key Features:
Simple onboarding process for users migrating from traditional platforms.
Focus on maintaining user communities and familiar features while introducing blockchain benefits.
Proof of HODL for Telegram (Coming Soon)
Strategy: Leverage AdLunam's relationships with over 700 Web3 companies by encouraging them to implement the AdLunam Engagement Bot on Telegram.
Functionality:
Tracks engagement across partner groups.
Rewards the top 5 most engaged users in each group with $LUNAM tokens (28% of $LUNAM total token supply allocated to Community) (see: Tokenomics).
Clones messages across partner groups and syncs them to AdLunam.Social, creating a unified engagement portal.
Benefits:
For Partners: Enhanced engagement at no cost, fostering community growth.
For AdLunam: Targeted airdrops to highly engaged users, converting them into AdLunam.Social users.
For Users:
Access to a centralised source for crypto news and discussions.
Earning rewards for active participation on AdLunam.Social.
AdLunam Telegram/Discord Sync Bot (LIVE!)
Overview: This bot synchronises data between AdLunam’s Telegram and Discord communities, allowing users to engage on their preferred platform.
Future Enhancements: Upcoming versions will sync these platforms directly with AdLunam.Social, enhancing content library growth and providing a unified crypto discussion platform.
Benefits:
For Users: Access to all discussions and updates across platforms in one place.
For AdLunam: Streamlined engagement and increased user retention through familiar communication tools.
Media Arm (LIVE!)
Overview: AdLunam's media comprises three properties, each contributing to brand recognition and project promotion:
AltCoin Observer: Focus on educating and informing users about emerging projects and token launches. Partner collaborations will amplify content reach and credibility.
Future of NFTs: Dedicated to exploring and discussing the evolving Web3 landscape, providing insights and expert opinions to foster community discussions.
Diving into Crypto: Engages audiences with deep dives into market trends, helping users make informed investment decisions.
Benefits: Establishes AdLunam as the go-to brand for token launches, creating trust and authority within the crypto community.
Zero2IDO Accelerator (LIVE!)
Overview: Supports early-stage projects in their journey from concept to IDO, providing crucial advisory, networking resources, and funding avenues.
Benefits: Streamlines project launch processes, enhancing project viability and success rates.
AdLunam DEX (In Progress)
Purpose: Launch the AdLunam DEX post-$LUNAM launch, facilitating liquidity for both users and projects.
Future Vision: Enable a plug-and-play community for tokens traded on the DEX, enhancing overall user experience and engagement.
AdLunam Capital (Coming Soon)
Objective: A dedicated investment arm to provide funding for promising projects on AdLunam.
Strategy: Identify and support projects with strong strategic alignment with AdLunam’s vision, ensuring mutual growth and success.
Benefits: Strengthens the ecosystem by fostering innovation and providing financial backing for high-potential projects.
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