The AdLunam Approach to SocialFi

The AdLunam Solution/SocialFi X IDOs

AdLunam recognises the potential of SocialFi but also acknowledges the issues that have kept it from reaching its full potential. That’s why our approach is different.

Community engagement should be valuable for both the user and the project, turning participation into an essential part of a project’s success.

We believe that true engagement means more than just clicks and likes. On AdLunam’s platform, users are rewarded for meaningful participation—whether that's through thoughtful contributions to discussions, supporting projects long-term, or creating valuable content that drives the conversation forward.

In short, we’re aiming for deep engagement that helps both the project and the investor.

Our platform is designed to reward quality over quantity. Instead of rewarding users for low-value interactions, we focus on the Proof of Attention model, which measures genuine engagement with a project and its community. This ensures that both users and projects benefit from interactions that are purposeful and lasting.

Here's how we do it:

Engage to Earn

Engage to Earn

• On most SocialFi platforms, users get rewarded for basic actions like sharing content or liking posts. But on AdLunam, rewards are based on deeper participation.

• Whether it's contributing to discussions, providing insights, or being an active part of a project’s ecosystem, users are rewarded with tokens that have real utility—such as IDO allocations. This encourages genuine interaction, not just quick hits of activity that don’t last.

Proof of Attention

Proof of Attention

• We introduce the concept of Proof of Attention, which tracks and scores user activity on the platform. This allows projects to identify and reward their most valuable supporters.

• For users, it means their efforts are recognised and turned into investment opportunities. You’re no longer just a participant; your attention and involvement are tangible assets.

Community

Sustained community building

• Engagement on AdLunam isn’t a one-time event. Unlike traditional IDO launchpads where interest spikes and then fades, we have designed our platform to sustain long-term interest.

• Projects gain access to a community that sticks around, contributing to discussions and supporting the project post-IDO, ensuring longer-term growth and visibility.

Mutual value exchange

Mutual value exchange

• AdLunam ensures that engagement benefits both sides. Investors don’t just passively support a project—they’re actively involved and get rewarded for that involvement.

• Projects, in turn, benefit from having an engaged, invested community driving awareness, adoption, and success.

AdLunam’s SocialFi approach turns passive supporters into active participants and gives projects access to an engaged, loyal community. Engagement is no longer about vanity metrics—it's about real value that drives the project forward and rewards the user for meaningful contributions.