What is SocialFi?

Problem/SocialFi

SocialFi blends social engagement with financial incentives.

It’s where your interactions are rewarded with real-world value, usually in the form of tokens. Think of it as the next level of social networks but where your likes, comments, and shares get you more than just attention—they help you earn.

SocialFi combines elements of social networking and decentralised finance, giving users the ability to earn rewards for their online interactions. The concept sounds revolutionary on the surface: instead of platforms benefiting from user engagement (like traditional social media), users themselves are the ones who profit.

It’s a decentralisation of ownership and rewards.

On a SocialFi platform, users earn tokens based on how much they engage with the content, the community, or the platform’s ecosystem. These tokens can be used within the platform, traded on exchanges, or sometimes even redeemed for services and products.