Roadmap
AdLunam Success and Traction
Last updated
AdLunam Success and Traction
Last updated
🎂 September 2021
AdLunam founded
Product Development
R&D
MVP development
Alpha 1
Scalability update
Overhaul to integrate direct messaging
E2E UI Overhaul
Community Growth and Engagement
Social media presence (X, LinkedIn, Telegram, Discord, Reddit)
Community AMAs
Meme Contest
Business Development and Partnerships
Onboard advisors
Grow partner ecosystem (DEXs)
Marketing and Branding
Brand strategy
Brand design
Marketing strategy
AdLunam website
Grow media coverage (Yahoo Finance, Benzinga, CoinMarketCap, etc.)
Funding and Investment Strategy
Tokenomics design
Investment documentation
Fundraising (USD$2m):
Seed
Private
Airdrop
Team Expansion
Onboard team (Ops)
🎂 April 2022
Diving into Crypto launched
🎂 July 2022
The Future of NFTs launched
Awards & Recognitions
Money 2.0 Outstanding Leadership Award (Nadja Bester)
Product Development
Engage to Earn platform development
Gamification elements deployment
Badges/points system integration
IDOpad development
EVM cross-chain integrations
Community Growth and Engagement
Community growth
Community AMAs
Infographics Competition
Bitcoin Pizza Day
Lunam Giveaway
Make a Wish contest
NFT Campaign (Non Fungible Talent)
Meme contest
Business Development and Partnerships
Grow partner ecosystem (CEXs, L2 Chains, Infrastructure, Marketing & Media)
Marketing and Branding
Launch The Future of NFTs podcast
Launch Diving into Crypto podcast
Grow brand equity
Founder-led marketing
Founders spoke at international conferences as keynotes, moderators, and panelists (in-person & virtual): Indian Blockchain Summit, Africa Tech Festival, Future of Crypto conference by Benzinga, etc.
Grow media coverage (Benzinga, Be[In]Crypto, Times of India, Yahoo Finance, Entrepeneur India, etc.)
Team Expansion
Build team (Development, Ops, Marketing, Design)
🏆 Awards & Recognitions
Boldest Blockchain & NFTs (AdLunam)
Boldest Crowdfunding Project (AdLunam)
Times Business Awards: Excellence in Innovation Crypto/NFT (AdLunam)
Most Inspirational Women of Web3 and AI (Nadja Bester)
Goa Leadership Awards (Jason Fernandes)
Product Development
Social login integration
Quests integration with LUNAM points database
Wallet integration
Wallet sign-in
Wallet/Database integration
Discord > Telegram bot App V1
Community Growth and Engagement
Free Crypto Banter Sniper School trading courses for AdLunam community
Community AMAs
Community engagement and growth
Easter campaign
Crypto Banter Sniper School campaign
Business Development and Partnerships
Grow partner ecosystem (Security, Liquidity Providers, VCs, CEXs, DEXs, L2 Chains, Infrastructure, Marketing & Media)
Marketing and Branding
Grow brand equity
Diving into Crypto 50th episode. Guest: XREX Exchange.
Founder-led marketing
Founders spoke at international conferences as keynotes, moderators, and panelists (in-person & virtual): Crypto Town Hall, Digital Davos, CV Summit Africa, World Blockchain Summit Dubai, WOW Summit Hong Kong, Web3 Live London, World Token Summit Dubai, iFx EXPO Conference Cyprus, World Blockchain Summit BKK, Web3BB & AI Tokyo, Nordic Blockchain Conference, ETH Miami, Future of Digital Access by Bezinga, etc.
Grow media coverage (International Business Times, L'atelier BNP Paribas, Hackernoon, CoinTelegraph, etc.)
Funding and Investment Strategy
Launch Web3 Pitch Arena
Team Expansion
Expand team (Ops)
AdLunam Internship Programme
🎂 May 2024
Altcoin Observer founded
🏅 May 2024
AdLunam x AI Visionary Society Scholarship
🏆 Awards & Recognitions
NFT and Digital Assets Thought Leader Award (Nadja Bester)
Tokenomics Innovator Award (Jason Fernandes)
Web3 Media Excellence Award (Altcoin Observer)
Product Development
Wallet scoring API Integration (Alchemy)
Develop wallet intelligence database
Upgrade IDOpad frontend React
Integrate WalletConnect
Redeploy IDOpad code
Test TGE ($LUNAM dry run) (Matic (Polygon))
Smart contracts audit (Hacken)
CCIP integration (Chainlink)
Proof of HODL development
Discord > Telegram bot App V2
Telegram > Discord App V1
Proof of HODL: Launch private beta
Chrome extension development
Community Growth and Engagement
Lunar New Year
Easter Eggstravaganza Quest
Bitcoin Pizza Day Crypto Crust Contest
Fall Fest with Earn Park
IDO Marketing campaign
Business Development and Partnerships
Launch Zero2IDO accelerator
Establish empanelled advisory board
Grow partner ecosystem (CEXs, VCs, RWA/GameFi/NFT Solutions, Liquidity Providers, Infrastructure, Marketing & Media, Media & Entertainment
Media partners:
ETH Milan
IFX Expo Asia
Wiki Finance Expo Bangkok
Blockchain Futurist Conference
ETH Women
ETH Toronto
European Blockchain Convention
WebX Asia
Istanbul Blockchain Week
Nordic Blockchain Conference
WOW Summit Bangkok
ICP Hub Thailand (Devcon)
Metis Fest Bangkok (Devcon)
MemeWonder (Devcon)
CryptoZonic (Devcon)
Marketing and Branding
Grow brand equity
Refine brand positioning
Redesign website
Founder-led marketing
The Future of NFTs Live (Token2049, Dubai)
The Future of NFTs 50th episode. Guests: Sports Illustrated Tickets, Moongate, HQNFTS.
TEDx talk: Ctrl + Alt + Own: How Your Attention Shapes Value in the Internet of Tomorrow (Nadja Bester)
KOL Round Marketing
IDO Marketing
Launch Altcoin Observer
Proof of HODL: Public launch
Events:
Founders spoke at international conferences as keynotes, moderators, and panelists (in-person & virtual): Crypto Town Hall, Blockchain Festival Asia 2024, WOW Summit Hong Kong, WikiEXPO Hong Kong, Digital Dreamland, Unconference, Wiki Finance Expo Bangkok, IFX Expo Asia 2024, Bitcoin Energy Summit, Nordic Blockchain Conference, etc.
Grow media coverage (Mashable Benelux, Be[in]Crypto, CoinMarketCap, Crypto Daily, etc.)
Funding and Investment Strategy
Finalise IDO launchpad selection (AdLunam IDO)
Finalise IEO CEX selection (AdLunam IDO)
Fundraising rounds:
KOL round
Strategic 1
Strategic 2
Team Expansion
Expand team (Marketing)
Q1 2025
Product Development
Launch SocialFi platform
Discord > AdLunam.Social bot V1
Telegram > AdLunam.Social bot V1
Partner Discord > AdLunam.Social bot
Launch IDO Launchpad
Multi-chain integration
DEX development
Testing
Audit
DEX launch
Funding and Investment Strategy
$LUNAM IDO
$LUNAM IEO
