Roadmap

AdLunam Success and Traction

Ecosystem Development

By Year

2021

🎂 September 2021

• AdLunam founded

---

Product Development

• R&D

Engage to Earn Platform

• MVP development

• Alpha 1

• Scalability update

• Overhaul to integrate direct messaging

• E2E UI Overhaul

Community Growth and Engagement

• Social media presence (X, LinkedIn, Telegram, Discord, Reddit)

• Community AMAs

Campaigns

• Meme Contest

Business Development and Partnerships

• Onboard advisors

• Grow partner ecosystem (DEXs)

Marketing and Branding

• Brand strategy

• Brand design

• Marketing strategy

• AdLunam website

Press

• Grow media coverage (Yahoo Finance, Benzinga, CoinMarketCap, etc.)

Funding and Investment Strategy

• Tokenomics design

• Investment documentation

• Fundraising (USD$2m):

  • Seed

  • Private

• Airdrop

Team Expansion

• Onboard team (Ops)

2022

🎂 April 2022

• Diving into Crypto launched

🎂 July 2022

• The Future of NFTs launched

Awards & Recognitions

• Money 2.0 Outstanding Leadership Award (Nadja Bester)

---

Product Development

AdLunam.Social

• Engage to Earn platform development

• Gamification elements deployment

• Badges/points system integration

AdLunam.App

• IDOpad development

• EVM cross-chain integrations

Community Growth and Engagement

• Community growth

• Community AMAs

Campaigns

• Infographics Competition

• Bitcoin Pizza Day

• Lunam Giveaway

• Make a Wish contest

• NFT Campaign (Non Fungible Talent)

• Meme contest

Business Development and Partnerships

• Grow partner ecosystem (CEXs, L2 Chains, Infrastructure, Marketing & Media)

Marketing and Branding

AdLunam

• Launch The Future of NFTs podcast

• Launch Diving into Crypto podcast

• Grow brand equity

• Founder-led marketing

Events

• Founders spoke at international conferences as keynotes, moderators, and panelists (in-person & virtual): Indian Blockchain Summit, Africa Tech Festival, Future of Crypto conference by Benzinga, etc.

Press

• Grow media coverage (Benzinga, Be[In]Crypto, Times of India, Yahoo Finance, Entrepeneur India, etc.)

Team Expansion

• Build team (Development, Ops, Marketing, Design)

2023

🏆 Awards & Recognitions

• Boldest Blockchain & NFTs (AdLunam)

• Boldest Crowdfunding Project (AdLunam)

• Times Business Awards: Excellence in Innovation Crypto/NFT (AdLunam)

• Most Inspirational Women of Web3 and AI (Nadja Bester)
• Goa Leadership Awards (Jason Fernandes)

---

Product Development

AdLunam.Social

• Social login integration

• Quests integration with LUNAM points database

• Wallet integration

• Wallet sign-in

• Wallet/Database integration

Proof of Attention

• Discord > Telegram bot App V1

Community Growth and Engagement

• Free Crypto Banter Sniper School trading courses for AdLunam community

• Community AMAs

• Community engagement and growth

Campaigns

• Easter campaign

• Crypto Banter Sniper School campaign

Business Development and Partnerships

• Grow partner ecosystem (Security, Liquidity Providers, VCs, CEXs, DEXs, L2 Chains, Infrastructure, Marketing & Media)

Marketing and Branding

AdLunam

• Grow brand equity

• Diving into Crypto 50th episode. Guest: XREX Exchange.

• Founder-led marketing

Events

• Founders spoke at international conferences as keynotes, moderators, and panelists (in-person & virtual): Crypto Town Hall, Digital Davos, CV Summit Africa, World Blockchain Summit Dubai, WOW Summit Hong Kong, Web3 Live London, World Token Summit Dubai, iFx EXPO Conference Cyprus, World Blockchain Summit BKK, Web3BB & AI Tokyo, Nordic Blockchain Conference, ETH Miami, Future of Digital Access by Bezinga, etc.

Press

• Grow media coverage (International Business Times, L'atelier BNP Paribas, Hackernoon, CoinTelegraph, etc.)

Funding and Investment Strategy

• Launch Web3 Pitch Arena

Team Expansion

• Expand team (Ops)

• AdLunam Internship Programme

2024

🎂 May 2024

• Altcoin Observer founded

🏅 May 2024

• AdLunam x AI Visionary Society Scholarship

🏆 Awards & Recognitions

• NFT and Digital Assets Thought Leader Award (Nadja Bester)
• Tokenomics Innovator Award (Jason Fernandes)
• Web3 Media Excellence Award (Altcoin Observer)

---

Product Development

AdLunam.Social

• Wallet scoring API Integration (Alchemy)

• Develop wallet intelligence database

AdLunam.App

• Upgrade IDOpad frontend React

• Integrate WalletConnect

• Redeploy IDOpad code

• Test TGE ($LUNAM dry run) (Matic (Polygon))

• Smart contracts audit (Hacken)

• CCIP integration (Chainlink)

Proof of Attention

• Proof of HODL development

• Discord > Telegram bot App V2

• Telegram > Discord App V1

• Proof of HODL: Launch private beta

• Chrome extension development

Community Growth and Engagement

Campaigns

• Lunar New Year

• Easter Eggstravaganza Quest

• Bitcoin Pizza Day Crypto Crust Contest

• Fall Fest with Earn Park

• IDO Marketing campaign

Business Development and Partnerships

AdLunam

• Launch Zero2IDO accelerator

• Establish empanelled advisory board

• Grow partner ecosystem (CEXs, VCs, RWA/GameFi/NFT Solutions, Liquidity Providers, Infrastructure, Marketing & Media, Media & Entertainment

Altcoin Observer

• Media partners:

  • ETH Milan

  • IFX Expo Asia

  • Wiki Finance Expo Bangkok

  • Blockchain Futurist Conference

  • ETH Women

  • ETH Toronto

  • European Blockchain Convention

  • WebX Asia

  • Istanbul Blockchain Week

  • Nordic Blockchain Conference

  • WOW Summit Bangkok

  • ICP Hub Thailand (Devcon)

  • Metis Fest Bangkok (Devcon)

  • MemeWonder (Devcon)

  • CryptoZonic (Devcon)

Marketing and Branding

AdLunam

• Grow brand equity

• Refine brand positioning

• Redesign website

• Founder-led marketing

• The Future of NFTs Live (Token2049, Dubai)

• The Future of NFTs 50th episode. Guests: Sports Illustrated Tickets, Moongate, HQNFTS.

• TEDx talk: Ctrl + Alt + Own: How Your Attention Shapes Value in the Internet of Tomorrow (Nadja Bester)

Altcoin Observer

• Launch Altcoin Observer

Proof of Attention

• Proof of HODL: Public launch

Events:

• Founders spoke at international conferences as keynotes, moderators, and panelists (in-person & virtual): Crypto Town Hall, Blockchain Festival Asia 2024, WOW Summit Hong Kong, WikiEXPO Hong Kong, Digital Dreamland, Unconference, Wiki Finance Expo Bangkok, IFX Expo Asia 2024, Bitcoin Energy Summit, Nordic Blockchain Conference, etc.

Press

• Grow media coverage (Mashable Benelux, Be[in]Crypto, CoinMarketCap, Crypto Daily, etc.)

Funding and Investment Strategy

• Finalise IDO launchpad selection (AdLunam IDO)

• Finalise IEO CEX selection (AdLunam IDO)

Team Expansion

• Expand team (Marketing)

2025

Q1 2025

• AdLunam IDO
• AdLunam IEO

---

Product Development

AdLunam.Social

• Launch SocialFi platform

• Discord > AdLunam.Social bot V1

• Telegram > AdLunam.Social bot V1

• Partner Discord > AdLunam.Social bot

AdLunam.App

• Launch IDO Launchpad

• Multi-chain integration

AdLunam.Exchange

• DEX development

• Testing

• Audit

• DEX launch

Funding and Investment Strategy

• $LUNAM IDO

• $LUNAM IEO