Engagement without real value

Problems with SocialFi

The primary issue with most SocialFi platforms is the superficiality of engagement.

Users are often rewarded for actions that don’t have any lasting impact—such as liking, commenting, or sharing. These are low-effort actions that might boost short-term metrics but fail to create long-term value for the platform or the community.

Projects that rely on these interactions often see a lot of initial activity, but engagement quickly drops off when users don’t feel a genuine connection to the project or the platform. Essentially, people engage for the sake of rewards rather than out of genuine interest, leading to empty interactions.

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The AdLunam Solution:

• Genuine engagement