Nadja Bester

Psych-grad-turned-growth-architect who treats eyeballs like scarce commodities and turns them into sticky users, loyal holders, and occasionally bestselling headlines.

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Follow Nadja → @NadjaBester | LinkedIn

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The short version

(Or TL;DR here)

Nadja spent years teaching blue-chip brands to speak human, decades studying why humans listen, and the last eight years turning that mix into Web3 traction. She’s the strategist behind AdLunam’s “attention-in, access-out” loop. Every headline, quest and leaderboard ping is wired to behavioral design she has a degree in.

• Strength: Spots narrative alpha before Crypto Twitter invents the hashtag.

• Weakness: Will stop mid-sentence if someone mentions Carl Jung or cat memes.

Quick stats

• 20 yrs strategic growth architecture

• 200+ global launches shipped

• $300 M+ decentralized capital influenced

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Why pay attention

• Raised $300 M+ for Web3 startups by translating tokenomics into language your cousin understands

• Head of global digital strategy for a $10 B pharma powerhouse in 50+ markets

• Named one of the industry’s ‘Most Inspirational Women in Web3 & AI’ (with a handful of other trophies she keeps off-camera)
• Advises Blockchain Legal Institute and Startupbootcamp Web3; Brighton Business School ambassador
• Creator of Web3 Explained (IBTimes “most-anticipated” tech book)
• Crypto media’s speed-dial for no-fluff takes on the psychology powering (and derailing) Web3

• Her work and contribitions have appeared across academic, legal, government, & industry publications worldwide, including:

  • 5 U.S. patents covering decentralized data streaming, peer discovery, & edge network delivery systems (Theta Network)
  • a legal journal on Bitcoin mining energy use (George Washington Journal of Energy & Environmental Law)
  • a master’s thesis on blockchain mining (Riga Technical University, Latvia)
  • an Australian government report on market systems & supply chains (ACIAR/DFAT)
• Started decentralising in 2012 — running fully-remote teams and shipping global digital campaigns before Zoom existed

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A (very) compressed timeline

Year	Reality Check
2010s	Launches an international digital-marketing agency (2012) and, within five years, is directing worldwide campaigns for a Fortune-500 pharma across 50+ markets.
2017-20	Digital nomad & worldschooling mode → falls down the crypto rabbit hole with BTC still <$2 k; spotlights blockchain for Bitcoin.com, BeInCrypto, Investing.com and others; advises ICOs that collectively raise $300 M+.
2021–Now	Co-founds AdLunam and media spin-off Altcoin Observer. Architecting the Proof of Attention™ system that swaps Web3’s whale-grab culture for merit-based rewards.

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